A high level project that consisted of multiple projects under it. On the top being the upgrade and revamp of the online banking platform. Linked to it was the rebranding of the website, packaging, video animations and tutorials, and using gamification to get everyone to adopt the new platform.

As the Brand Manager, working alongside the Marketing Manager, my role was to manage, design, and oversee all design and branding elements. A cross-functional collaboration involving Heads of businesses, product teams, developers, and external agencies.