Barclays is one of the top banks in the world, with businesses covering Private, Corporate, Retail, Investment, and International Banking. The Marketing team was responsible for all campaigns, activations, and events for all the businesses.

As the only Designer in the team, I had to wear multiple hats. My role was to manage the brand and oversee the day-to-day brand and Marketing elements, internally and externally. My responsibility spanned from management and design of the websites, digital and print advertisements, event and kiosk activations, to all other brand and marketing material. The challenge was to adapt to the different guidelines of the various businesses to ensure each relate to their respective audiences.